The Tampa Bay Buccaneers beat the Kansas City Chiefs to win Super Bowl LV. It wasn’t close. The competition off the field — but still on our TV’s — in the advertising game was equally lopsided. For various reasons, many felt, overall, last night’s commercials were underwhelming. The comedic attempts were dry — especially when coupled with suggestions America isn’t good enough (looking at GM). A recent poll confirms we’ve grown tired of this trend from corporate America.
There is one simple theme that always hits: pride in country and character. When an ad makes you feel proud to be a part of the country you love, it quickly and simply reveals what that company is about.
Whether it’s WeatherTech’s “We never left”, Bass Pro Shops and Cabela’s “Get back to nature”, or Anheuser-Busch’s “Let’s grab a beer”, all of which are marketing vastly different products, they each best reflected where a lot of Americans are right now.
In WeatherTech’s, we see American companies creating products on our soil and offering good American jobs. With Bass Pro Shops and Cabela’s, we yearn for creating experiences and memories we’ve missed with loved ones, and with Anheuser-Busch, we look forward to the days we can be a community again and show support for one another through simple, in-person gestures.
So while maybe these ones didn’t leave us in stitches, they at least ended with us feeling good and with a decent understanding of how the company wants to be portrayed — which is kind of the point.